As the voice-tech space boomed, Voiceflow needed to expand its team to keep up with customer needs. Used to hiring solely within their own networks, Voiceflow chose Bloom to help them find amazing talent and provide advice to the leadership team on building inclusive recruiting practices. In the end, Voiceflow not only got a fantastic new team member and better internal processes, they even got employer branding benefits they weren’t expecting.

Looking back, Head of Growth Emily Lonetto explained why the company chose Bloom — and why they are so happy they did.

Huge growth and ready to hire

Voiceflow grew to over 20 people based…


Image via Tax Collection

Julien Balbontin didn’t think she’d ever go into freelancing after finishing her undergrad. The idea of freelancing felt off for her, and she always assumed she’d get a full-time role and go from there. Now, five years later looking back, Julien realized a single freelance gig that she took on a whim blossomed into her dream job: an Art Director role at a creative agency in Toronto. The experience not only taught her the power of trying new things, but also the potential damage you can cause with your own limiting beliefs.

Networking on a whim

While completing her degree in Art & Art…


They say it’s about who you know, not what you know. For Matt Huddard* though, neither his extensive professional experience nor his network shielded him from an all-too-common bad candidate experience. After being recruited by a fast-growing Canadian tech company, Matt went through a series of interviews over the course of a couple of weeks, only to be completely ghosted. However, unlike many instances of recruitment ghosting, Matt was in a position to turn his crap experience into a good outcome for other people. …


Image via Leeor Wild

Companies say they want employees with passion, something Guy Incognito* was happy to bring to his job. When he got a job offer for a managerial role in the tech arm of a Canadian conglomerate, he was ready to go — and delivered consistently for 10 months. Then he was called ‘too emotional’ for leadership. He was subsequently held back from being named the manager of his own team but was still asked to do managerial work under his boss’ name on forms.

In the end, Guy realized he was a victim of nasty bureaucracy (and a couple of bad…


Bloom Stories is a content series sharing the good — and bad — of your job experiences. For years we’ve felt like undercover investigators learning about the good managers, not-so-great workplace experiences and some of the heartbreaking reasons why folks leave seemingly great places to work. We want to share the revealing stories behind everyone’s career journey, not just the people who make it to the 30 under 30 list. We’ve been listening to your career stories now; we want to share them with the world.

We know that there are genuine implications that come along with sharing your lived…


Illustration by Français Gildas

Bloom Stories is a content series sharing the good — and bad — of your job experiences. For years we’ve felt like undercover investigators learning about the good managers, not-so-great workplace experiences and some of the heartbreaking reasons why folks leave seemingly great places to work. We want to share the revealing stories behind everyone’s career journey, not just the people who make it to the 30 under 30 list. We’ve been listening to your career stories now we want to share them with the world.

We know that there are genuine implications that come along with sharing your lived…


Image via Tax Collection

Every year, I see celebrations of women on International Women’s Day, and it makes me happy. I know the work it takes for anyone to breakthrough in their chosen career, let alone those who face additional barriers or obstacles. Yet at the same time, I’m conflicted. I want to celebrate women, but I also want an International Women’s Day that tackles the systems that hold women back in the first place. …


Written in collaboration with Elisha Gray, HR Advisor and Coach

Image via 99U

The HR world is full of templates, documentation, and rubrics for different elements of the employee lifecycle. There are job descriptions, onboarding plans, performance management documents, and off-boarding systems. But what underpins them all? Right now, each document is created individually, and sometimes by different people or departments. That nets out to an inconsistent employee experience and inconsistent deliverables for a company.

Instead of ditching all those documents, create a foundation that tracks across all of them. At Bloom, we call this foundation a Role Guide. This document, created before…


Image via 437

A year after founding luxury women’s swimwear brand 437, co-founders Hyla Nayeri and Adrien Bettio hit an inflection point. Sales began to skyrocket as summer 2018 hit and the duo realized their small side hustle was growing into a real business. Fast forward to 2020, and the company is in a much different place than it was in the early days. Not only are sales up and the team growing, but Hyla and Adrien are more focused on building the kind of business they — and their employees — can be proud of. …


Image via Vault

In-person interviews are usually a time to get to know a candidate on a more personal level and video interviews can make that more difficult. With in-person interviews, not only are you asking questions and paying attention to their answers, you’re correlating that with body language, tone of voice, and other non-verbal cues that might give you insight into the candidate. Unfortunately, those visual and non-verbal cues get more difficult to sense in a video Zoom interview.

One solution a lot of hiring managers think about is recording the interview to re-watch later, catching everything that might have been missed…

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