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Bloom Blog

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Jan 16

The DEI Lesson Marketers Can Learn from Weight Watchers’ (WW) Latest Collaboration

This past November, Tanisha Godfrey went viral for a video describing her lunch: a chicken salad. In it, she says, “Y’all better come up and get one of these… It’s a chicken salad. 81st Deli.” Tanisha’s original audio has been used over 200 thousand times on TikTok and 1.2 million…

Diversity And Inclusion

5 min read

The DEI Lesson Marketers Can Learn from Weight Watchers’ (WW) Latest Collaboration
The DEI Lesson Marketers Can Learn from Weight Watchers’ (WW) Latest Collaboration
Diversity And Inclusion

5 min read


Nov 7, 2022

Return to office? Not so fast.

Examining the risks and pitfalls of requiring employees to return to a physical office environment — Byline: Written by Vinciane de Pape, DEI Advisory Lead at Bloom Much has been said about the state of work over the last few years. Many organizations adapted to working remotely when the pandemic hit, some have continued to operate under a hybrid model, and others still are now starting…

Diversity

10 min read

Return to office? Not so fast.
Return to office? Not so fast.
Diversity

10 min read


Oct 20, 2022

Dear Bloom: I want to dress up as samurai for my office Halloween contest. Is this cultural appropriation?

Byline: Written by Jessica Regan, Sr. DEI Advisor at Bloom Dear Bloom, I am a Digital Marketing Director and also a Black man. Our office is hosting a virtual Halloween costume contest this year. I want to dress up as Yasuke, the African samurai (the actual 1500’s Japanese African samurai…

Diversity

7 min read

Dear Bloom: I want to dress up as samurai for my office Halloween contest.
Dear Bloom: I want to dress up as samurai for my office Halloween contest.
Diversity

7 min read


Sep 28, 2022

Dear Bloom: I rejected a candidate for listening to Andrew Tate. Was this the right decision?

Byline: Written by Vinciane de Pape, DEI Advisory Lead at Bloom Dear Bloom, I’m a Senior Recruiter and recently interviewed a candidate who shared that they listen to a controversial podcast — one whose host is notorious for making inflammatory and oppressive remarks about folks from historically marginalized communities, specifically…

Recruiting

5 min read

Dear Bloom: I rejected a candidate for listening to Andrew Tate. Was this the right decision?
Dear Bloom: I rejected a candidate for listening to Andrew Tate. Was this the right decision?
Recruiting

5 min read


Aug 26, 2022

Who Does Women’s Equality Day Leave Behind?

Centring the Voices of Trans, Disabled, and Racialized Women — Byline: Written by Jessica Regan, Sr. DEI Advisor at Bloom Women’s Equality Day celebrates the signing of the 19th Amendment on August 26, 1920, a proclamation giving women the right to vote in the United States. However, this amendment really only benefitted white, non-disabled, cisgender women. …

Womens Rights

6 min read

Who Does Women’s Equality Day Leave Behind?
Who Does Women’s Equality Day Leave Behind?
Womens Rights

6 min read


Jul 1, 2022

Why Bloom is Pausing our Canada Day Celebrations

Article was written in collaboration by: Jessica Regan (Sr. DEI Advisor, Bloom) and Vinciane De Pape (Lead, DEI Advisory) On May 27, 2021, the remains of over 200 children were discovered on Tk’emlúps te Secwépemc First Nation Indian Residential School grounds, situated in Kamloops, BC. Over a year later, that…

Canada

3 min read

Why Bloom is Pausing our Canada Day Celebrations
Why Bloom is Pausing our Canada Day Celebrations
Canada

3 min read


Jun 19, 2022

5 Things Black Employees *Actually* Want this Juneteenth

Lessons learned from last year’s Juneteenth — Byline: Written by Jessica Regan, Sr. DEI Advisor at Bloom Slavery may have legally ended in 1863 in the United States, but it wasn’t until 1865 that federal troops actually ended slavery in Texas, the last state to hold out. That day — June 19th, 1865, or “Juneteenth” for short…

Juneteenth

7 min read

5 Things Black Employees *Actually* Want this Juneteenth
5 Things Black Employees *Actually* Want this Juneteenth
Juneteenth

7 min read


Jun 17, 2022

5 Ways Your Organization May Be Engaging in Rainbow Washing — And How You Can Engage in Sustained Action Authentically

Byline: Co-written by Vinciane de Pape, DEI Advisory Lead and Emma Hunt, Sr. Talent Advisor at Bloom. As Pride Month comes into full swing, like clockwork we observe organizations and businesses of all sizes change their logos to rainbow colours and plaster their storefronts with rainbow flags and “Love is…

Pride

8 min read

5 Ways Your Organization May Be Engaging in Rainbow Washing — And How You Can Engage in Sustained…
5 Ways Your Organization May Be Engaging in Rainbow Washing — And How You Can Engage in Sustained…
Pride

8 min read


Mar 14, 2022

While we’ve been keeping up, she’s lost touch: Why women aren’t taking Kim Kardashians controversial business advice

“Get your f****** a** up and work” This International Women’s Day, Billionaire Kim Kardashian gave some awful and out-of-touch business advice to women, stating, “I have the best advice for women in business. Get your fucking ass up and work,” Kim says in the clip before adding, “It seems like nobody wants to work these days.” Oufff…

Kim Kardashian

7 min read

While we’ve been keeping up, she’s lost touch: Why women aren’t taking Kim Kardashians…
While we’ve been keeping up, she’s lost touch: Why women aren’t taking Kim Kardashians…
Kim Kardashian

7 min read


Feb 4, 2022

Full Stack Devs Wanting To Make an Impact: Willful Has The Perfect Opportunity For You

If you’re a full-stack developer who wants to build genuinely helpful products, your next career move should be to Willful. Willful’s core product — affordable digital wills and estate documents for Canadians — brings peace of mind to thousands of families nationwide as they begin the tough conversations around end-of-life…

Hiring

5 min read

Full Stack Devs Wanting To Make an Impact: Willful Has The Perfect Opportunity For You
Full Stack Devs Wanting To Make an Impact: Willful Has The Perfect Opportunity For You
Hiring

5 min read

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